How to make product feel exclusive and luxurious?

I was running an e-commerce gift shop which went slow after two years and had to liquidate all assets.I am now starting a new gift product and planning to sell it with a feel of luxury edible gift item. I am aware that alot of people are already in this niche but I am ready to take challenge as it is a different sort of Marshmallows that I will be selling as gift.I am designing a luxury box for these Marshmallows with minimal design on box to give it a luxury feel.Any other advice will be appreciated. via /r/business http://ift.tt/2EWM7fg