How To Use Augmented Reality As A Business Tool In Order To Increase Profit

Business development strategy should include new technologies in order to become the best in the industry. Faster application of new technologies in a company can create a competitive advantage for a company. On the other side, this strategy is expensive and risky. You never know will you be able to adapt your way of doing business to new technology.Augmented reality is becoming a new marketing and business tool. Augmented reality makes the real-life environment around us into a digital interface by putting virtual objects in real-time. Augmented reality alone cannot help to grow a business. The best potential for AR is to integrate it as part of a larger strategy. In addition augmented reality can also help businesses train employees or customers remotely and save time and money on travel. It can also be useful for businesses to provide instant customer service, like demonstrating how to assemble a piece of furniture.Here are some examples.Home Depot created an app which enables you to check out how objects like patio furniture, faucets, and other products look in your home. Home Depot isn’t the only home furniture store to use AR to create value for their users -- Lowe’s and Ikea have similar AR technology built into their apps.Sephora created an augmented reality experience, Virtual Artist App, with ModiFace to ensure Sephora app users can see how makeup products will look on their face via their phone’s camera.For Super Bowl LII, StubHub introduced an AR feature on their mobile app that allowed ticket buyers to see a virtual 3D model of the U.S. Bank Stadium, as well as nearby parking garages and concession stands. This enabled potential buyers to visualize their full experience before purchasing, and minimized the risk of paying for a subpar seat.What do you think? Can we use augmented reality as a business tool? Do you think that it would make company more interesting for customers? Would this strategy increase profit? Are there any obstacles? In which aspect of business, would you use it? via /r/business https://ift.tt/2zjpXCq