Hello everyone,I'd like to propose an initiative to my bosses in order test out Facebook Ads / Social Media Marketing. I am inexperienced in these fields, however I am very confident in my ability to excel. This would be one way for me to provide great value to my company as an employee. We are a phone repair company.In order to pitch it, I will need a business plan. Your help / criticism is greatly appreciated.The basics:Budget?I'd start off small with a budget request of $500-1000 for the first campaign.How is it going to be measured?I plan to offer a small discount to those who show up in store. This would allow me to track the effectiveness of the initiative in terms of sales. They would need to recite a phrase or word in order to receive the discount.What would determine the success of the campaign?The success of the campaign would prove to be successful if the return on investment is positive. It's success would also be determined if the Ad / Campaign shows great results in terms of viewer engagement (Likes / Views / Shares / Clicks)Platforms?Main platforms would be Facebook Ads & Instagram.Target / DemographicPotential and existing customers in the immediate area of the store.Customers unaware of our business / customers who are aware, but haven't committed to using our service. (Create awareness)Advertising maintenance scheduleThis hasn't been tested yet. Therefore i'm unsure of the required activeness required for the initiative to become successful. I am dedicated to whatever is required for it's success.Estimated ROIAgain, i'm not knowledgeable on how successful or unsuccessful this will be. However, I am confident in the fact that this is the right move for this company. I believe this will benefit us in big ways.//If there's anything you think i should add or adjust, don't hesitate to post. All feedback is welcomed. If you have any tips as well, that would be great! via /r/business http://ift.tt/2AcCXfn
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