Hi,I was wondering if anyone had any reading material about this? I'm interested to know if lets say I reduce the price of a product, or keep the same price but improve the product (i.e., 1x apple for 1$ -> 3 apples for 2$). Would this have an effect on customers who have already bought the product?This post (https://ift.tt/2LOu0vI) about the game Dauntless is illustrates quite well what I feel like would happen with such changes (ignoring the value of getting to play the game early). The general consensus of the comments seem to be unhappy with the better value/money for new customers when they have paid much earlier and supported the game for a longer time.The only things I managed to find on google were the effect of increasing prices (reducing value for money), and how to approach that.Are there any decent, evidenced reading materials on this? via /r/business https://ift.tt/2L5YdWb
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